KOVE COLLECTION | SONNY & IRENE AND THE NINES LAUNCHES

PR and media relations | Influencer engagement and management

We worked with the Kove Collection to launch two of their new restaurant offerings.

Sonny & Irene is a stylish new cafe, deli and place to be seen. As well as hosting key media at the restaurant, we worked with a hand picked set of influencers, hosting them and their networks of influencer at the restaurant and ensuring it became the hottest spot for brunch and lunch on the Atlantic Seaboard over the peak summer season.

We were also engaged to work on creating a buzz around the opening of their new restaurant, The Nines. Central to this was the management of VIP invite-only launch event, where hundreds of opinion formers and VIPs were hosted in a sparkling cocktail event overlooking the expansive skyline.

600+ celebrities, influencers and VIPs hosted at launch events | 20+ journalists hosted | 30+ influencers hosted | 60+ media cuttings | R3 million AVE in earned media coverage | 40 million people reached