GOSOLR | LIGHT PAPER

Research and publication development | PR and media relations | Content creation | Stakeholder engagement | Thought leadership

We were challenged by GoSolr to position them as thought leaders, owning the conversation and cementing their position as the “go-to” solar provider.

The result was the first GoSolr quarterly index or “Light Paper”. This distilled current conversations, latest stats, and key issues from across the sector to provide a comprehensive energy index.

Launched through media round tables and one-on-ones, it opened up valuable conversations with media and stakeholders, as well as resulted in blanket media coverage across multiple titles.

See the full Light Paper here.

60+ pieces of earned media coverage | R2.5 + million AVE | Organic reach of over 90 million

Campaign of the Year - PRISM Awards 2024 | Environmental GOLD - PRISM Awards 2024 | Publishing - GOLD | PRISM Awards 2024