COINTREAU | INFLUENCER TUTORIALS

Video and content creation | Social media | PR

Cointreau faced a dilemma where South Africans largely did not know what the brand was, what it tasted like or how to drink it.

Our solution was to roll out a social media campaign which leveraged the power of two locally recognised celebrities to create content that not only was relevant to the local market, but which also educated them on what the brand was and how to drink it in an entertaining way. This collaboration saw celebrities Celeste Khumalo and Zulu Mkhatini star in cocktail tutorials and media articles that educated the local market about Cointreau and how to enjoy it.

Implemented in partnership with Jalibird.

2 celebrities | 5 Youtube tutorials | Front cover of Glamour magazine | GQ Instagram takeover | 5.8 million + audience reach