We worked with StitcherAds, a leader in cross channel software and services for performance advertising, in announcing the launch of its operations in the Sub-Saharan Africa region. We hosted an exclusive launch party in Cape Town alongside its partner, &Innovation, and a number of Facebook executives.
Africa represents a significant opportunity for StitcherAds particularly in the markets where it is well known such as ecomm, retail and travel. With mobile penetration very high in African countries Facebook is expected to become much more relevant for direct response advertising given its unique cross device strengths.
A global Facebook and Instagram Marketing Partner, StitcherAds has seen amazing growth in the past 12 months. StitcherAds’ cross channel dynamic ad platform works with retail, eComm, online travel agencies and advertisers to scale prospecting, retargeting, upselling and cross-selling across Facebook and Instagram. StitcherAds was the first Facebook marketing partner to launch via the API dynamic dynamic product ads, dynamic ads for prospecting, dynamic ads for travel across hotels, airline and cruise liners, and the company continues to break new ground in direct response with Facebook, Instagram and other social platforms.
StitcherAds already holds market leading positions in both the UK and US with an array of customers such as Celebrity Cruises, Hotels.com, Travelzoo, HomeAway, Made.com, Farfetch, eBags to name but a few. The company is now expanding its presence in Africa and has strong backing with a number of VC’s including Investec Ventures who already have a big presence in the region.