Rado - Rado Star Prize announcement

The Friday Street Club Rado Star Prize

We were brought on board at the beginning of 2014 to work with watch brand, Rado, during the course of the year as they sponsored the World Design Capital in Cape Town. A major part of their sponsorship was bringing the Rado Star Prize to South Africa for the first time.

The Rado Star Prize is an established competition that has run in seven different countries around the world, and which supports young and unestablished designers by giving them a platform to show their work.

To wrap this up at the end of the year, we pulled together an event for media and key World Design Capital representatives to announce the two winners of the prize. 

Monica Monsanto and her project Mbari Dolls was announced as the winner of the first Rado Star Prize South Africa. The social design project, consisting of two moulds which can be used to create dolls, is aimed at children from low-income households. Research showed that these children often experience a lack of toys, which presumably can cause a lack in literacy, as well as affect their early childhood development. The aim therefore was to design a product that would solve these issues, whilst still being ‘low cost’ and affordable.

The finalists were given the opportunity to vote for their favourite project, with the winning award going to Christopher Louw for his project AfriDesk.
Millions of South African children still do not have a desk to work on at school and at home, and yet are still required to maintain a level of education equal to that of the more privileged children. Christopher created a portable desk allowing children to have an assured workspace, regardless of the classroom and home conditions.

Photos by Ravi Gajjar. 

Rado Star Prize South Africa
Rado Star Prize South Africa
Rado Star Prize South Africa
Rado Star Prize South Africa
Rado Star Prize South Africa