We have been working with Remy Martin on the launch and roll out of their global campaign, titled "One.Life. Live Them". We've been working with the local men who have featured in the campaign, as well as managing media relations and PR around it's launch.
Watch the behind the scenes video here:
The campaign recognises the achievements of three local men - Mayihlome Tshwete, Ludwick Marishane and Oros Mampofu – and celebrates individuals’ multi-talents, by understanding that people are not defined by one talent or skill, but are multi-faceted, with many passions.
It is a call to live richer, larger lives, to expand horizons and to seize all the opportunities that life can offer, beyond the one-dimensional paths that could have been embraced.
Mayihlome Tshwete is known for his role as a slick and smooth talking government spokesperson, and is well known for his charms, lineage and, most importantly, his abilities. He has his heart firmly set in the right place to build an incredible future for South Africa. But there’s more to him than initially meets the eye. As well as a solid career in communications, he’s published poetry, is a political analyst, he paints and writes, and considers himself an idealist and activist for change.
Ludwick Marishane, meanwhile, is known for his invention of Drybath®, the world’s first bath-substituting gel, while still in high school. Today he heads up Headboy Industries – the business he formed to focus on inclusive impact innovation. A serial entrepreneur and inventor, he credits his many ideas for inventions and businesses, even those that have failed, for making him the person he is today. He was named by Google as one of the world’s brightest minds in 2011 and is not only an incredible entrepreneur, but a philosopher and foodie too.
Lastly, Oros Mampofu is an actor that’s fast becoming a household name and who has his sights set high. Not content with landing dream roles in some of South Africa’s most popular TV shows, he dabbles in philosophy and quantum mechanics, and is an accomplished martial artist, specialising in MMA and Muay Thai.
The campaign was pulled together by our friends over at Saatchi & Saatchi Brandsrock.
And the video was shot and edited by Geist.