We worked with Cheapflights on their inaugural Cheapflights Travel Awards (and the first they held worldwide).
The awards recognised the best South African travel and tourism business and brands in a range of categories from the best local airports and airlines, to the best safari and wine offerings.
South Africans casted their vote for their favourite travel brands and businesses over the past month, as nominated by the South African Travel Massive blogger community.
With over 50 000 votes cast, we and the client were overwhelmed by the response and the number of votes that came in for the first ever travel awards. The awards culminated in an awards event, held in Cape Town, attended by the tourism industry, media and special guests. The event also featured a keynote address delivered by Enver Duminy, CEO of Cape Town Tourism, who provided insight into the current developments in Cape Town and surrounds.
We were responsible for all elements of the awards - from the initial concept development into implementation, inclusive PR and media relations, stakeholder engagement and event management.
The winners of the 2016 Cheapflights Inaugural Travel Awards were :
Best Airport: OR Tambo International Airport
Best Airline Lounge: Emirates at Cape Town International
Best Airline in Africa:Air Namibia
Best International Airline: Emirates
Best Car Hire: Avis
Best Hotel Chain: Tsogo Sun
Best Independent/City Boutique Hotel: One & Only Cape Town
Best Attraction/Experience: Table Mountain
Best Safari/Lodge Experience: Sabi Sands Game Reserve
Best Wine Farm Experience: Spier in Stellenbosch