When Remy Martin introduced a new, super-stylish bottle for its XO variant we were tasked to introduce it to discerning fans of the brand. We hosted an intimate XO and cigar pairing for loyal fans, media and special guests at the gorgeous Le Chatalat residence in Johannesburg, including a chat from face of the brand, Madoda Khuzwayo, about one of his passion, travel.
This year we worked with Rémy Martin to support the launch of latest advertising campaign, that calls for South Africans to live their lives to the fullest. The campaign, entitled “One Life. Live Them.”, was first launched in 2016, with this second iteration continuing the call for individuals to explore a life that is rich with experience.
The 2016 campaign features two local faces - Madoda Khuzwayo and Sylvester Chauke – who were picked by the brand because of the range of experiences they have, and the accomplishments they have achieved.
Along all of the influencer and talent management, and the rolling out the PR and media relations around the campaign, we created a number of supporting pieces of content, including the behind-the-scenes videos below.
The campaign was developed by Saatchi & Saatchi Brandsrock.