Marketing and strategy

Food & Connect: marketing strategy

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Recently the University of Cape Town (UCT) undertook a massive project to overhaul and revamp the food offerings across all of their campuses. As part of this, the decisions was take to create a new, stand-alone food company - Food and Connect - that could work independently of the university, while leveraging the benefits that it could offer.

A specialist team of consultants was brought on board to advise and work with the university in a strategic capacity to assist with the development and formation of this new business.

We were brought on board to advise on - and implement - all elements related to marketing and communications, which encompassed overseeing the design and branding development (including naming and corporate identity development), creation of all collateral and stakeholder management.

Phase one saw the launch of the first nine outlets, and along with eh above, saw us launching their website, kicking off the social media and managing their launch event.

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V&A Waterfront: communications support

V&A Waterfront

Over the past decade, on an ad hoc basis, Emma has headed on over to the V&A Waterfront for a couple of months at a time on secondment to provide comms and PR support, in the role of PR and Communications Manager and media spokesperson.

This has seen her providing communications consultancy and support on a number of issues and projects - from dealing with media and stakeholders during the Cape Town drought in 2018; to hosting the Volvo Ocean Race; managing a New Year's Eve event for over 150 000 people; to winning the World Responsible Tourism Award; announcing the results of an Economic Impact Survey and updating the world on the building of the new Zeitz MOCAA Museum.

V&A Waterfront

The Underdog Project: marketing support

The Underdog Project is a pretty awesome initiative based in Hout Bay. They work with at-risk teenagers to overcome social and emotional problems, and learn valuable life skills, through the training of shelter and rescue dogs; in turn teaching these dogs the skills to improve their chances of adoption.

We’ve been popping down and seeing how we can help out. We’ll be using our skills to help them develop a marketing plan, get their news out on social media, and attract funding so that they are able to employ staff full time.

We’ll keep you posted with some cool content we are excited to have up our sleeves. Have a peek in the meantime at the pics to see what this term’s underdogs are up to…

Underdog Project
Underdog Project
Underdog Project
Underdog Project
Underdog project
Underdog Project