Sneakerness is a global sneaker event which came to Africa for the first time and we had the pleasure of introducing it. The event series, which has become known as the most important one on the European sneaker and footwear scene, took Jozi by storm.
The idea is to buy, sell and exhibit the latest and hottest sneakers. Top-notch international brands and major sneaker stores, as well as private sellers and collectors from all over the country come together to buy, sell and swap footwear and street fashion, from classic and real rarities, to the newest trends in street culture. Alongside the finest sneaker vendors, visitors experienced street art, graffiti, music, as well as good food and drinks.
We were responsible for managing all media elations and driving hype around the event - check some of it out at Yo Mzanzi, The Plug, Soweto Life magazine, Blaque, Book of Swag, as well as some of the videos below.