Rhino Tears: building a well-loved brand

Rhino Tears PR

For many years we have worked with the amazing wine brand, Rhino Tears, which donated proceeds of every bottle purchased to the SANPark Honorary Rangers to be used in the fight against rhino poaching.

Every year we are lucky enough to travel to the Kruger Park, taking film and media crews as guests of Rhino Tears wine to see first hand what is being done on the ground. The resulting media coverage and supports assist the brand to share their messages, and ultimately sell more wine (and of course, raise more funds).

The brand has raised over R1.2 miiiono date from sales of the wine, which have been donated directly to the SANParks Honorary Rangers to be used to pay for essential equipment and training.