SAB Foundation: telling their stories

SAB Foundation

As part of our work with the SAB Foundation, we'll be helping them tell the stories of the amazing entrepreneurs and social innovators that they work with - amazing men and women who are building businesses, creating jobs and developing innovations to benefit some of South Africa's most vulnerable.

We travelled the country with our friend, Ravi Gajjar, to start to capture images of these people, that will be used to tell these stories.

Cheapflights: Travel Awards 2016

This year we worked with Cheapflights on their inaugural Cheapflights Travel Awards (and the first they have held worldwide). 

The awards recognised the best South African travel and tourism business and brands in a range of categories from the best local airports and airlines, to the best safari and wine offerings. 

South Africans casted their vote for their favourite travel brands and businesses over the past month, as nominated by the South African Travel Massive blogger community. 

With over 50,000 votes cast, we and the client were overwhelmed by the response and the number of votes that came in for our first ever travel awards. The awards culminated in an awards event, held in Cape Town, attended by the tourism industry, media and special guests. The event also featured a keynote address delivered by Enver Duminy, CEO of Cape Town Tourism, who provided insight into the current developments in Cape Town and surrounds.

The winners of the 2016 Cheapflights Inaugural Travel Awards were :

Best Airport: OR Tambo International Airport
Best Airline Lounge: Emirates at Cape Town International
Best Airline in Africa:Air Namibia
Best International Airline: Emirates
Best Car Hire: Avis
Best Hotel Chain: Tsogo Sun
Best Independent/City Boutique Hotel: One & Only Cape Town
Best Attraction/Experience: Table Mountain
Best Safari/Lodge Experience: Sabi Sands Game Reserve
Best Wine Farm Experience: Spier in Stellenbosch

Remy Martin: XO bottle launch

Remy Martin

When Remy Martin introduced a new, super-stylish bottle for its XO variant we were tasked to introduce it to discerning fans of the brand. We hosted an intimate XO and cigar pairing for loyal fans, media and special guests at the gorgeous Le Chatalat residence in Johannesburg, including a chat from face of the brand, Madoda Khuzwayo, about one of his passion, travel. 

Remy Martin: One Live. Live Them. 2017

Remy Martin

This year we worked with Rémy Martin to support the launch of latest advertising campaign, that calls for South Africans to live their lives to the fullest. The campaign, entitled “One Life. Live Them.”, was first launched in 2016, with this second iteration continuing the call for individuals to explore a life that is rich with experience. 

The 2016 campaign features two local faces - Madoda Khuzwayo and Sylvester Chauke – who were picked by the brand because of the range of experiences they have, and the accomplishments they have achieved.

Madoda Khuzwayo is an inventor, businessman, educator and technologist, as well as an avid traveller and foodie. Growing up in KZN, he moved to Gauteng and studied engineering, but found that his passions lay in online and mobile technologies. He has subsequently founded a number of companies, one being OPENTENDERS, a portal that connects businesses with procurement opportunities.

He also has a passion for food, which, along with his travel experiences, led to him developing a food and recipe portal app dedicated to publishing unique recipes from around the world, provided by professional chefs. 

He says: “No day is the same - sometimes I am coding like my life depends on it and on other days, I am hosting international diplomats. Some days I am on Skype in the middle of the night with my developers across three different time zones, or I am in the boardroom with investors, lawyers and accountants”.

He hopes that he can inspire other generations: “Dream big and work insanely hard. Don’t hold back and don’t wait for it to come to you – go and get it. Life is beautiful and what you make of it. Do big things. Don’t be afraid to try new things. Don’t be afraid to fail either, because only by learning these lessons can we succeed.”

Sylvester Chauke is a marketer, entrepreneur, dancer, thinker and dreamer. After heading up marketing teams for several international brands, he now runs his own agency, DNA Architects.  He is obsessed with creativity and how people express it in pictures, artwork, music and especially in dance.

He is a champion for the voice of young entrepreneurs and is involved in various organisations – a member of the World Economic Forum Global Shaper Alumni, a United Nations MDG Sustainability Ambassador and a board member for the South African State Theatre.

He’s the recipient of a number of awards and accolades: Young Entrepreneur of the Year at the South African Premier Business Awards 2015; Top Empowered Young Achiever of 2016 at the South African Oliver Empowerment Awards; and the CEO Award (Best Enterprise and Manager) from the European Business Assembly 2016.

He was also recently been nominated in the Business Innovation Category of the South African of the Year Awards and was named as one of Superbalist’s Top 100 for 2016.

He says: “I have had a varied career that has offered me many opportunities to grow as a fierce leader. Each stage of my career came with some incredible moments and learnings and those who led me in each of those stages, made an impact in my leadership style”.

He wants to inspire South Africans to be the greatest they can be: “South Africa is world class! We have what it takes to be great and I wish we believed this even more. We need to learn how to activate greatness as a country even more. I love the endless opportunities to be whoever we want to be without fear, without reservation. We are a colourful country that moves from contradictions and extremes but we are none-the-less relentless and we keep moving forward regardless. There is a demand for excellence around us, you can smell it.”

The campaign was developed by Saatchi & Saatchi Brandsrock.

The Botanist: The Forager

The Botanist

We worked with our favourite gin, The Botanist, on a unique pop up concept, THE FORAGER. Over the course of the year a limited number of pop up evening events took place in unconventional, secret urban spaces in Cape Town and Johannesburg. 

Each event was an intimate hosting just 40 guests, who enjoyed unique gin serves and a selection of food experiences inspired by the local environment. 

In the lead up to each event at THE FORAGER, three of Cape Town and Johannesburg’s finest bartenders attended bespoke foraging experiences led by local foraging experts, Roushanna Gray and Professor Ben-Erik van Wyk. During veld, forest and sea forages in Cape Town, and highveld, lowveld and bushveld forage experiences in Johannesburg, the bartenders personally hand foraged indigenous and seasonal ingredients to create a unique serve of The Botanist Gin with a local twist.

Then, on each night at THE FORAGER, the bartenders competed in a challenge to craft the most interesting foraged serves using The Botanist Gin and their own locally hand foraged botanicals. These were presented to guests who will then cast their vote for the cocktail they felt was the most inspired. 

At the end of THE FORAGER series, the bartender with the most votes and highest score won an all-expense paid trip to the home of The Botanist Gin in Islay to experience first-hand the philosophy behind The Botanist and foraging in the Hebrides.

See some of the feedback from attendees here: City By Mouth; Gold Creatures; Waterfront Whisky and Waiting for Meg

Rhino Tears: Kruger media trip #2

Rhino Tears PR

We've recently returned from our second trip to the Kruger Park where we took media and film crews as guests of Rhino Tears wine to see first hand what is being done on the ground in the war against rhino poaching. The brand has raised over R750 000 to date from sales of the wine, which have been donated directly to the SANParks Honorary Rangers to be used to pay for essential equipment and training. 

Work & Co..: launch

We partnered with Work & Co. - a new co-working space in Cape Town - to launch the offering to media, entrepreneurs, creatives, small and medium sized enterprises, remote teams and freelancers.

We ensured that the opening event was packed with local guests eager to see the new space, and ensured reviews and coverage across local media, including in Elle, Mail & Guardian, Ventureburn and more.

Work & Co is the brainchild of French born Julien Verspieren. Julien sold his business in France in 2014, packed up and moved to Cape Town. In France, he was the founder of a recruitment company, and with another partner, grew their staff from two people to 160 people in the space of fourteen years. 

As a successful entrepreneur, Julien is an expert in business development and enjoys the excitement and energy that accompany new ventures.  Launching Work & Co is his latest creative venture. 

“I experienced the way that co-working spaces have taken off not just in South Africa, but globally, and how they are creating and supporting a new way to work, said Julien Verspieren.

“In Work & Co I wanted to create a unique 2,000 m2 space that people could draw inspiration from, interconnect through the latest technologies and grow their businesses. It combines the buzz of a coffee shop with the comforts of the most beautiful home, bringing a community of passionate entrepreneurs and creatives, working together under one roof. Work & Co is all about people”.

Louis ii shirts: Launch

 MJ working his stuff in Louis ii

MJ working his stuff in Louis ii

We recently worked on the launch of Louis ii shirts - bespoke, tailored shirts that are Savile Row quality, but made right here in Cape Town.

Louis ii shirts is the brainchild of Cape Town based entrepreneur and TV commercials producer, David Elton and legendary Savile Row, London trained bespoke shirt and suit maker, Louis Gwatkin. They decided to see whether they could make the best ready-to-wear shirts available in South Africa.
It took the pair two years to find cutters, and train seamstresses to produce the quality they deemed acceptable. 
The selection of hand cut and hand crafted shirts offer the kind of high quality, fine finishes, and attention to detail expected from London’s Jermyn Street and Savile Row. Four highly skilled seamstresses work on each shirt, using the finest quality Egyptian cotton and mother of pearl buttons.

To launch the brand, we hosted a Launch event at The Cape Town Club, inviting a number of influential fashion media and bloggers to join the creative minds behind the brand for a lovely evening of canapés and drinks. The results were the brand being listed in Business Day Wanted, GQ and BA Highlife magazine, amongst others, as the shirt brand of choice. 

Have a look at what MJ, the Perfect Gentleman and Renaissance Man has to say about it all. 

Louis ii shirts

V&A Waterfront: communications support

V&A Waterfront

Over the past decade, on an ad hoc basis, Emma has headed on over to the V&A Waterfront for a couple of months at a time on secondment to provide comms and PR support, in the role of PR and Communications Manager and media spokesperson.

This has seen her providing communications consultancy and support on a number of issues and projects - from dealing with media and stakeholders during the Cape Town drought in 2018; to hosting the Volvo Ocean Race; managing a New Year's Eve event for over 150 000 people; to winning the World Responsible Tourism Award; announcing the results of an Economic Impact Survey and updating the world on the building of the new Zeitz MOCAA Museum.

V&A Waterfront

Kids by Foschini: logo and CI development

Kids by Foschini

Our recent work for Kids by Foschini - the new stand-alone offering for kids by the retail giant - go live with the opening of the first dedicated store in Canal Walk. We were approached to develop the new logo and look and feel for its identity, and roped in the legends over at Atelier to develop this and bring it it to life. We love it! :)

kids by foschini
Kids by foschini
Kids by foschini

Remy Martin - One Life. Live Them.

We have been working with Remy Martin on the launch and roll out of their global campaign, titled "One.Life. Live Them". We've been working with the local men who have featured in the campaign, as well as managing media relations and PR around it's launch.

Watch the behind the scenes video here:

The campaign recognises the achievements of three local men - Mayihlome Tshwete, Ludwick Marishane and Oros Mampofu – and celebrates individuals’ multi-talents, by understanding that people are not defined by one talent or skill, but are multi-faceted, with many passions.

It is a call to live richer, larger lives, to expand horizons and to seize all the opportunities that life can offer, beyond the one-dimensional paths that could have been embraced.

Mayihlome Tshwete is known for his role as a slick and smooth talking government spokesperson, and is well known for his charms, lineage and, most importantly, his abilities. He has his heart firmly set in the right place to build an incredible future for South Africa. But there’s more to him than initially meets the eye.  As well as a solid career in communications, he’s published poetry, is a political analyst, he paints and writes, and considers himself an idealist and activist for change.

Ludwick Marishane, meanwhile, is known for his invention of Drybath®, the world’s first bath-substituting gel, while still in high school. Today he heads up Headboy Industries – the business he formed to focus on inclusive impact innovation. A serial entrepreneur and inventor, he credits his many ideas for inventions and businesses, even those that have failed, for making him the person he is today.  He was named by Google as one of the world’s brightest minds in 2011 and is not only an incredible entrepreneur, but a philosopher and foodie too. 

Lastly, Oros Mampofu is an actor that’s fast becoming a household name and who has his sights set high. Not content with landing dream roles in some of South Africa’s most popular TV shows, he dabbles in philosophy and quantum mechanics, and is an accomplished martial artist, specialising in MMA and Muay Thai.

The campaign was pulled together by our friends over at Saatchi & Saatchi Brandsrock.

And the video was shot and edited by Geist.

Mayi Remy Martin
Ludwick Remy Martin
Oros Remy Martin

Bruichladdich: whisky and chocolate tasting with Honest Chocolate

Bruichladdich South Africa

What better way to spend a chilly winter's evening than indulging in a bit of whisky and chocolate pairing? As part of the Bruichladdich Artisan Showcase and Whisky Experiences, we partnered with Honest Chocolate for a evening of deliciousness. 

All photos by Dearheart Photos.

Bruichladdich: artisan showcase and whisky experiences

Bruichladdich South Africa

This year we've been busy with a whole load of activations for Bruichladdich. The premium whisky from Islay in Scotland has been linking with local artisans who share its dedication to craft, to host a series of tastings housed in the artisans' workshops.

From Wiid Design, to Honest Chocolate, to Barnet Fair Barbers, we have been popping up for intimate and cosy tasting experiences with a difference. Have look at the videos below to get a taste for what we've been up to, or check out this post on A Gorgeous Life.

We partnered with COW Africa on the activations; while Geist made the awesome videos, and Dearheart Photos took the image above. 


The Botanist Gin: launch

The Botanist SA

After The Botanist foraging day, the mixologists worked to develop their own unique foraged serves of The Botanist using the ingredients that they personally hand foraged. These were presented to media, trade, and guests of The Botanist at the official launch event that evening, held at Haas.

Guests were also treated to a 22 course tasting menu made from local hand foraged ingredients, developed by chef and foraging expert, Kobus van der Merwe. The winning cocktail was judged to be Gulliver’s Travels, created by Gareth Wainwright from The Landmark bar in Johannesburg. He has won a trip to the wild island of  Isaly to join top barmen from around the world for a special foraging experience with The Botanist. 

You can read more about the evening at City By Mouth, Womenstuff, Cape Town My Love and Mudl. 

Or watch Joanne Brown, Global Brand Ambassador for The Botanist, showing News24 how to use fynbos in cocktails.

The event was pulled together and managed by the legends over at COW Africa. Photos by Jason Hermann.

The Botanist: launch foraging day

The Botanist

As part of the launch of The Botanist gin in South Africa, media and top mixologists from around the country were invited on an experience at Cape Point Nature Reserve to understand the concept of foraging.

The day was hosted by local botanist Rupert Koopman, and foraging expert, Roushanna Gray, along with The Botanist global brand ambassador, Joanne Brown. The team were taken out into the reserve to learn about which local plants were edible and how to use them, a specialised knowledge in an area which is known for its high number of endemic plants and exceptional degree of biodiversity. 

The mixologists used the knowledge and the samples that they collected to create their own unique serves of The Botanist, containing the foraged ingredients.

Rado: Rado Star Prize announcement

The Friday Street Club Rado Star Prize

We were brought on board at the beginning of 2014 to work with watch brand, Rado, during the course of the year as they sponsored the World Design Capital in Cape Town. A major part of their sponsorship was bringing the Rado Star Prize to South Africa for the first time.

The Rado Star Prize is an established competition that has run in seven different countries around the world, and which supports young and unestablished designers by giving them a platform to show their work.

To wrap this up at the end of the year, we pulled together an event for media and key World Design Capital representatives to announce the two winners of the prize. 

Monica Monsanto and her project Mbari Dolls was announced as the winner of the first Rado Star Prize South Africa. The social design project, consisting of two moulds which can be used to create dolls, is aimed at children from low-income households. Research showed that these children often experience a lack of toys, which presumably can cause a lack in literacy, as well as affect their early childhood development. The aim therefore was to design a product that would solve these issues, whilst still being ‘low cost’ and affordable.

The finalists were given the opportunity to vote for their favourite project, with the winning award going to Christopher Louw for his project AfriDesk.
Millions of South African children still do not have a desk to work on at school and at home, and yet are still required to maintain a level of education equal to that of the more privileged children. Christopher created a portable desk allowing children to have an assured workspace, regardless of the classroom and home conditions.

Photos by Ravi Gajjar. 

Rado Star Prize South Africa
Rado Star Prize South Africa
Rado Star Prize South Africa
Rado Star Prize South Africa
Rado Star Prize South Africa

Daniel Guasco: personal branding

Daniel Guasco.jpg

Daniel Guasco is an entrepreneur and investors, known for his innovation with start-ups and business leadership in emerging markets. Known for being one of the founders of Groupon in South Africa, he's now focusing investing and consulting on number of projects and investments that incorporate his experience in start-ups and technology. 

We were brought on board to develop a branding and look and feel that would show his business personality, yet without feeling staid and overly corporate. This was rolled out through print collateral, as well as on his new website.

For this project we partnered with Atelier (branding and design) and Andrew Brauteseth (photography). 

Daniel Guasco
Daniel Guasco
Daniel guasco

The Underdog Project: marketing support

The Underdog Project is a pretty awesome initiative based in Hout Bay. They work with at-risk teenagers to overcome social and emotional problems, and learn valuable life skills, through the training of shelter and rescue dogs; in turn teaching these dogs the skills to improve their chances of adoption.

We’ve been popping down and seeing how we can help out. We’ll be using our skills to help them develop a marketing plan, get their news out on social media, and attract funding so that they are able to employ staff full time.

We’ll keep you posted with some cool content we are excited to have up our sleeves. Have a peek in the meantime at the pics to see what this term’s underdogs are up to…

Underdog Project
Underdog Project
Underdog Project
Underdog Project
Underdog project
Underdog Project