Mami Wata: launch

Last year, The Friday Street Club came on board to launch a new, premium surf brand, Mami Wata, to South Africa and the world. With ambitious plans to become the first great surf brand from Africa, Mami Wata planned to take over the surf scene one wave at a time.

Mami Wata is different to anything else out there, with distinctive African inspired design and aspirational high quality functional products made in Africa. And so we needed to build a strong and credible voice around their core pillars: Africa, Surf, Design, Nature and Adventure.

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Fast forward a year, Mami Wata has seen phenomenal PR success, locally and globally; been stocked in stores around the world; racked up creative awards and opened its first stand-alone bricks and mortar store.

Our PR – it’s been off the charts. We have had very strong global and SA PR coverage.

- Nick Dutton, Mami Wata founder and CEO

Despite PR being the only marketing tool used, the product sold better than expected, with some lines selling out, and the brand is now stocked in 10+ stores locally, as well as in Paris and the States:

The brand was selected to be exhibited as an example of “Best in African design” at the Southern Guild and Pop Up South Africa Design shop in Le BVH in Paris. And the Brand film, ‘Woza” won global awards (Cannes, Patagonia Film Festival, Paris Surf and Skateboard Festival, Vimeo Best of the Month).

Since the launch of Mami Wata last year, The Friday Street Club have done an outstanding job. Putting together an impressive list of coverage both locally and internationally, they have exceeded our expectations and we are proud to be associated with the team.

- Nick Dutton, founder and CEO

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Food & Connect: marketing strategy

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Recently the University of Cape Town (UCT) undertook a massive project to overhaul and revamp the food offerings across all of their campuses. As part of this, the decisions was take to create a new, stand-alone food company - Food and Connect - that could work independently of the university, while leveraging the benefits that it could offer.

A specialist team of consultants was brought on board to advise and work with the university in a strategic capacity to assist with the development and formation of this new business.

We were brought on board to advise on - and implement - all elements related to marketing and communications, which encompassed overseeing the design and branding development (including naming and corporate identity development), creation of all collateral and stakeholder management.

Phase one saw the launch of the first nine outlets, and along with eh above, saw us launching their website, kicking off the social media and managing their launch event.

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Cointreau: Cointreau Crew induction launch


Along with our client Cointreau, we hosted two lunches in honour of our new Cointreau Crew members. These members were a group of 10 hand-selected women in Cape Town and Johannesburg who the local team felt embodied the spirit of Cointreau.

Each crew member brings something different to the table, yet they all share a commonality of being strong, influential, inspirational females.

With the influencers split over the two cities we hosted two lunches, one in each. Both events followed the same running order which included a canapé lunch, cocktail master class and an opportunity to mix their own signature perfume.

Remy Martin: Matt W Moore limited edition bottle launch


Matt W. Moore is an American designer and artist who has teamed up with Rémy Martin to create a limited edition bottle for the VSOP variant.

We developed a launch campaign for the South African market that went live inJune 2018 along with the global launch. This local adaption of the campaign consisted of an exclusive media partnership with VISI, a blogger activation and a launch event.

Remy Martin: Cellar Master tour


In April 2018, Baptiste Loiseau, Cellar Master for The House of Rémy Martin

visited South Africa and toured the country, attending events and having one-on-one sessions with media and influencers.

We hosted three events for local media and influencers: an exclusive dinner in a penthouse suite in Johannesburg, with face of the brand, Madoda Khuzwayo; a cocktail tasting session at Sin + Tax with winner of the Remy Martin Bartender Academy, Julian Short; and an Opulence Revealed event in Cape Town at the Silo Hotel.

Sneakerness: SA event

Sneakerness is a global sneaker event which came to Africa for the first time and we had the pleasure of introducing it. The event series, which has become known as the most important one on the European sneaker and footwear scene, took Jozi by storm.

The idea is to buy, sell and exhibit the latest and hottest sneakers. Top-notch international brands and major sneaker stores, as well as private sellers and collectors from all over the country come together to buy, sell and swap footwear and street fashion, from classic and real rarities, to the newest trends in street culture. Alongside the finest sneaker vendors, visitors experienced street art, graffiti, music, as well as good food and drinks.

We were responsible for managing all media elations and driving hype around the event - check some of it out at Yo Mzanzi, The Plug, Soweto Life magazine, Blaque, Book of Swag, as well as some of the videos below.

Rhino Tears: promo video and photo library

As part of our work for Rhino Tears wine, we have be privileged to go on many trips into the Kruger National Park to document the work being done on the ground in the war against rhino poaching.

As part of this we created a brand video (shot and edited by Bradyn Hopking) and an awesome library of images (shot by Ravi Gajjar).

Greenleaf & Terroir: multipack design and product shoot


When pre-mix gin and tonic brand, Greenleaf & Terroir needed some collateral to support their launch (using their existing logo and core visual identity), we designed a multipack, some design elements and shot a full product shoot.

On this project we partnered with Atelier (design) and Dearheart Photography (product shoot).

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Remy Martin: International Ambassador tour


Thierry Arnold, the International Brand Ambassador for the House of Rémy Martin, visited South Africa during October 2017.

During his visit, we hosted two International Brand Ambassador Tour dinners for about 10 -15 esteemed guests and friends of the brand.

During these bespoke dinners, Thierry took the guests through a tasting of the Rémy Martin variants, VSOP, XO and 1738. The tastings were paired with a three course meal prepared by the partnered chef. In addition to the private dinners, a number of tastings and one-on-one interviews were held with local media.

Videos by Bradyn Hopking and photogrpahy by Lizmarie Richardson and Dearheart Photography.

SAB Foundation: telling their stories

SAB Foundation

As part of our work with the SAB Foundation, we help them tell the stories of the amazing entrepreneurs and social innovators that they work with - amazing men and women who are building businesses, creating jobs and developing innovations to benefit some of South Africa's most vulnerable.

The foundation has worked with over 300 entrepreneurs and innovators from across South Africa, assisting them with grant funding, mentorship and business support, and the tangible difference that they have made with these people had been incredible.

The images and footage that we have a captured, and the stories and case studies that we have drafted, assist the foundation in telling their own story - one their website, their social media channels, through media outlets and at events.

We travelled the country with our friend, Ravi Gajjar, to start to capture images of these people, that are used to tell these stories.

Cheapflights: Travel Awards South Africa 2016


We worked with Cheapflights on their inaugural Cheapflights Travel Awards (and the first they held worldwide). 

The awards recognised the best South African travel and tourism business and brands in a range of categories from the best local airports and airlines, to the best safari and wine offerings. 

South Africans casted their vote for their favourite travel brands and businesses over the past month, as nominated by the South African Travel Massive blogger community. 

With over 50 000 votes cast, we and the client were overwhelmed by the response and the number of votes that came in for the first ever travel awards. The awards culminated in an awards event, held in Cape Town, attended by the tourism industry, media and special guests. The event also featured a keynote address delivered by Enver Duminy, CEO of Cape Town Tourism, who provided insight into the current developments in Cape Town and surrounds.

We were responsible for all elements of the awards - from the initial concept development into implementation, inclusive PR and media relations, stakeholder engagement and event management.

The winners of the 2016 Cheapflights Inaugural Travel Awards were :

Best Airport: OR Tambo International Airport
Best Airline Lounge: Emirates at Cape Town International
Best Airline in Africa:Air Namibia
Best International Airline: Emirates
Best Car Hire: Avis
Best Hotel Chain: Tsogo Sun
Best Independent/City Boutique Hotel: One & Only Cape Town
Best Attraction/Experience: Table Mountain
Best Safari/Lodge Experience: Sabi Sands Game Reserve
Best Wine Farm Experience: Spier in Stellenbosch

Remy Martin: XO bottle launch

Remy Martin

When Remy Martin introduced a new, super-stylish bottle for its XO variant we were tasked to introduce it to discerning fans of the brand. We hosted an intimate XO and cigar pairing for loyal fans, media and special guests at the gorgeous Le Chatalat residence in Johannesburg, including a chat from face of the brand, Madoda Khuzwayo, about one of his passion, travel. 

Remy Martin: One Live. Live Them.

Remy Martin

This year we worked with Rémy Martin to support the launch of latest advertising campaign, that calls for South Africans to live their lives to the fullest. The campaign, entitled “One Life. Live Them.”, was first launched in 2016, with this second iteration continuing the call for individuals to explore a life that is rich with experience. 

The 2016 campaign features two local faces - Madoda Khuzwayo and Sylvester Chauke – who were picked by the brand because of the range of experiences they have, and the accomplishments they have achieved.

Along all of the influencer and talent management, and the rolling out the PR and media relations around the campaign, we created a number of supporting pieces of content, including the behind-the-scenes videos below.

The campaign was developed by Saatchi & Saatchi Brandsrock.

The Botanist Gin: The Forager

The Botanist

We worked with our favourite gin, The Botanist, on a unique pop up concept, THE FORAGER. Over the course of the year a limited number of pop up evening events took place in unconventional, secret urban spaces in Cape Town and Johannesburg. 

Each event was an intimate hosting just 40 guests, who enjoyed unique gin serves and a selection of food experiences inspired by the local environment. 

In the lead up to each event at THE FORAGER, three of Cape Town and Johannesburg’s finest bartenders attended bespoke foraging experiences led by local foraging experts, Roushanna Gray and Professor Ben-Erik van Wyk. During veld, forest and sea forages in Cape Town, and highveld, lowveld and bushveld forage experiences in Johannesburg, the bartenders personally hand foraged indigenous and seasonal ingredients to create a unique serve of The Botanist Gin with a local twist.

Then, on each night at THE FORAGER, the bartenders competed in a challenge to craft the most interesting foraged serves using The Botanist Gin and their own locally hand foraged botanicals. These were presented to guests who will then cast their vote for the cocktail they felt was the most inspired. 

At the end of THE FORAGER series, the bartender with the most votes and highest score won an all-expense paid trip to the home of The Botanist Gin in Islay to experience first-hand the philosophy behind The Botanist and foraging in the Hebrides.

See some of the feedback from attendees here: City By Mouth; Gold Creatures; Waterfront Whisky and Waiting for Meg

Rhino Tears: building a well-loved brand

Rhino Tears PR

For many years we have worked with the amazing wine brand, Rhino Tears, which donated proceeds of every bottle purchased to the SANPark Honorary Rangers to be used in the fight against rhino poaching.

Every year we are lucky enough to travel to the Kruger Park, taking film and media crews as guests of Rhino Tears wine to see first hand what is being done on the ground. The resulting media coverage and supports assist the brand to share their messages, and ultimately sell more wine (and of course, raise more funds).

The brand has raised over R1.2 miiiono date from sales of the wine, which have been donated directly to the SANParks Honorary Rangers to be used to pay for essential equipment and training. 

Work & Co..: launch

We partnered with Work & Co. - a new co-working space in Cape Town - to launch the offering to media, entrepreneurs, creatives, small and medium sized enterprises, remote teams and freelancers.

We ensured that the opening event was packed with local guests eager to see the new space, and ensured reviews and coverage across local media, including in Elle, Mail & Guardian, Ventureburn and more.

Work & Co is the brainchild of French born Julien Verspieren. Julien sold his business in France in 2014, packed up and moved to Cape Town. In France, he was the founder of a recruitment company, and with another partner, grew their staff from two people to 160 people in the space of fourteen years. 

As a successful entrepreneur, Julien is an expert in business development and enjoys the excitement and energy that accompany new ventures.  Launching Work & Co is his latest creative venture. 

“I experienced the way that co-working spaces have taken off not just in South Africa, but globally, and how they are creating and supporting a new way to work, said Julien Verspieren.

“In Work & Co I wanted to create a unique 2,000 m2 space that people could draw inspiration from, interconnect through the latest technologies and grow their businesses. It combines the buzz of a coffee shop with the comforts of the most beautiful home, bringing a community of passionate entrepreneurs and creatives, working together under one roof. Work & Co is all about people”.

Louis ii shirts: Launch

MJ working his stuff in Louis ii

MJ working his stuff in Louis ii

We recently worked on the launch of Louis ii shirts - bespoke, tailored shirts that are Savile Row quality, but made right here in Cape Town.

Louis ii shirts is the brainchild of Cape Town based entrepreneur and TV commercials producer, David Elton and legendary Savile Row, London trained bespoke shirt and suit maker, Louis Gwatkin. They decided to see whether they could make the best ready-to-wear shirts available in South Africa.
It took the pair two years to find cutters, and train seamstresses to produce the quality they deemed acceptable. 
The selection of hand cut and hand crafted shirts offer the kind of high quality, fine finishes, and attention to detail expected from London’s Jermyn Street and Savile Row. Four highly skilled seamstresses work on each shirt, using the finest quality Egyptian cotton and mother of pearl buttons.

To launch the brand, we hosted a Launch event at The Cape Town Club, inviting a number of influential fashion media and bloggers to join the creative minds behind the brand for a lovely evening of canapés and drinks. The results were the brand being listed in Business Day Wanted, GQ and BA Highlife magazine, amongst others, as the shirt brand of choice. 

Have a look at what MJ, the Perfect Gentleman and Renaissance Man has to say about it all. 

Louis ii shirts

V&A Waterfront: communications support

V&A Waterfront

Over the past decade, on an ad hoc basis, Emma has headed on over to the V&A Waterfront for a couple of months at a time on secondment to provide comms and PR support, in the role of PR and Communications Manager and media spokesperson.

This has seen her providing communications consultancy and support on a number of issues and projects - from dealing with media and stakeholders during the Cape Town drought in 2018; to hosting the Volvo Ocean Race; managing a New Year's Eve event for over 150 000 people; to winning the World Responsible Tourism Award; announcing the results of an Economic Impact Survey and updating the world on the building of the new Zeitz MOCAA Museum.

V&A Waterfront

Kids by Foschini: logo and CI development

Kids by Foschini

Our recent work for Kids by Foschini - the new stand-alone offering for kids by the retail giant - went ive with the opening of the first dedicated store in Canal Walk. We were approached to develop the new logo and look and feel for its identity, and roped in the legends over at Atelier to develop this and bring it it to life. We love it! :)

kids by foschini
Kids by foschini
Kids by foschini